Broadway producers have long been culling the libraries of major studios for brand-name films to turn into live musicals. It seems inevitable that similarly popular board games would be another focal point for product. Games brand Hasbro, Inc. and Broadway producer The Araca Group, whose expertise includes brand management and exploitation throughout the entertainment industry, today announced a partnership to turn Hasbro properties into Broadway shows. For its first venture, Araca will be adapting Monopoly for Broadway. The partners say they are in the final stages of assembling a creative team for Monopoly: The Musical, and will announce further details shortly.
“Monopoly is one of the most iconic gaming brands of all time,” Simon Waters, Hasbro general manager & SVP Entertainment & Consumer Products, said in the announcement. “Hasbro is dedicated to delivering new and exciting ways for consumers to interact with all of our brands, and this stage adaptation will do just that — offering fans a unique and immersive experience for people of all ages. We are excited to work with The Araca Group to bring Monopoly to life on Broadway and across the country.”
Araca’s producing credits include several of the riskier Broadway tosses of the dice, including Urinetown, Frankie and Johnny in the Clair de Lune, A View from the Bridge and the Pulitzer Prize Winner Disgraced in addition to investments in Wicked, Boeing, Boeing, A Raisin in the Sun, and Skylight. This license from Hasbro coincides with the recent launch of Araca Media & Entertainment, a new content division focused on adapting iconic brands and franchises into live events around the world.
“We are thrilled to work with Hasbro and extraordinarily talented creative minds to develop a stage adaptation of Monopoly,” Araca Group CEO Matthew Rego said in the announcement. “Araca has always been committed to bringing material to the stage that thrills audiences’ imaginations, touches their hearts and ignites fits of laughter. Being given the opportunity to do so with iconic Hasbro brands such as Monopoly was almost too good to be true.”
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