The market of subscription video streaming services is about to become a little more crowded: Legendary Entertainment says today that it will launch a platform, called Alpha, “later in 2016” using content from its pop culture production services Nerdist and Geek & Sundry.
Pricing is still being set, but could go as high as $7 a month. It will be available on desktop computers as well as iOS and “popular [streaming] devices.”
The companies say they they will use “state-of-the-art technology” from Legendary Digital Networks that will enable subscribers to “interact with each other as well as with the content and personalities through live video capabilities including chat, polling, allowing viewers to appear live, on-screen during shows, and more.”
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LDN President Adam Rymer says the goal is to “bring our community closer together through offering new types of immersive and interactive content…Our hope is to create a unique, shared community experience and keep pushing the envelope forward with respect to what can be created on digital platforms.”
The content will include shows from Nerdist and Geek & Sundry. Possibilities include “live watch-alongs with celebrity guests, game shows with members as the contestants, and scripted offerings where the audience can influence the outcomes.”
Alpha also plans to host live discussions about topics that interest subscribers.
Nerdist CEO Chris Hardwick says that the partners want it to “feel like a community clubhouse. We want it to be special and have real, justifiable value for members, e.g., live event access, merch, IRL meet-ups and bonus podcasts to name a few things. Alpha is about partnering people we love to create a safe space for fandom and the people who are passionate about it.”
Nerdist programming appears on YouTube, Facebook, and Spotify. It also produces Comedy Central’s @midnight with Chris Hardwick. Legendary bought it in 2012.
Geek & Sundry was founded By Felicia Day in 2012. It produces YouTube videos as well as video and tabletop games including Wil Wheaton’s TableTop. Legendary bought it in 2014.
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