Critical Content, the former TV operations of Relativity Studios that is now an indie content studio run by Tom Forman and Andrew Marcus, has finalized an overall deal with America’s Got Talent judge and producer Howie Mandel and his Alevy Productions. As part of the deal, Mandel will exclusively develop and produce original series with Critical Content for TV and digital.
Critical Content also announced it has signed overall deals with unscripted producers and production companies Luau Studios (Buckwild), Tony Yates (Celebrity Wife Swap), Rachel Schwartz (Born This Way) and Troy Searer (The Biggest Loser), as well as scripted producer Jon Schwartz. Each producer will receive capital investment and access to Critical Content’s infrastructure to assist and accelerate their development and production.
These new partnerships bring Critical Content’s overall deals to 13, and represent the next phase of its growth plan. The company formally launched in January and said it would focus on unscripted and scripted content for broadcast, cable, and digital platforms. Forman serves as CEO, while Marcus is president and COO; Forman was previously CEO of Relativity TV and Marcus its president. The company launched with no debt and $75 million of growth capital from Anchorage Capital Group.
“Critical has a pretty simple mission: empower the most creative minds in our industry to do their best, most creative work,” Forman said. “We’re beyond excited to welcome Howie and the other producers to our company, and can’t wait to share their groundbreaking development with our broadcast, cable, and digital partners.”
Mandel is repped by WME and 3 Arts.