Promotions are in the air at CBS Interactive. The company announced today that Susan Lundgren was lifted from VP to SVP of Communications. She’ll be the chief spokesperson for the unit that includes CBS.com, CBSNews.com, CBSSports.com, CNET, GameSpot, and TVGuide.com.
Lundgren, based in San Francisco, reports to CEO Jim Lanzone — who yesterday was also named CBS’ Chief Digital Officer — as well as to CBS’ Chief Communications Officer Gil Schwartz. She replaces Christine Castro, now at Elysium Health.
“The continued growth and success of CBS Interactive is key to our company’s overall business strategy,” Schwartz says. “Since joining CBSi, Susan has proven to be a tremendous asset in helping the division successfully build its portfolio of digital brands. She is a seasoned communications veteran with a wealth of technology and media experience, plus terrific relationships with the media, making her the perfect fit to lead the CBSi communications team.”
Lundgren ran her own San Francisco-based firm, 37 North, before joining CBS in 2014. She managed Apple’s global strategic communications for legal, government affairs and industrial design from 2007 to 2010, and before that was a Director at Porter Novelli.