ABC won slow Friday night with Jimmy Kimmel Live and Game 4 of the NBA Finals. There are no metered markets ratings available. Based on fast nationals, last night’s game averaged 16.4 million viewers, peaking with 20.4 million viewers from 11:30-midnight ET. In adults 18-49, the average was a 4.7 rating.
Game 4 was down vs. same game last year but an NBA Finals game had not aired on a Friday in 13 years. Compared to the most recent Friday contest, last night’s Game 4 is tracking well ahead of that year’s Game 5 on the night (San Antonio-New Jersey on 6/13/03 — 9.3 million and 3.8 in 18-49).
Through four games. the 2016 NBA Finals between the Golden State Warriors and the Cleveland Cavaliers is the second-most watched ever on ABC, according to Fast Nationals from Nielsen. The series is averaging 17.4 million viewers.
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