Revolution Studios is reaching out to Latino digital video viewers with a two-pronged deal it unveiled this morning.
It made an unspecified seven-figure investment for an undisclosed stake in Spanish language digital services company Latin Everywhere. Revolution also agreed to license Spanish-dubbed versions of its films to Latin Everywhere’s streaming platform, Pongalo (Spanish for “play it”). Titles in the deal include xXx, Maid In Manhattan and Black Hawk Down.
The arrangements are designed to help Latin Everywhere develop a premium, subscription version of Pongalo, currently a free, ad-supported service.
“The inclusion of these popular titles will add tremendous value to the content we offer our users as we add a subscription component to Pongalo’s OTT platform,” Latin everywhere Chairman Rich Hull and CEO Jorge Granier said in a statement.
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Revolution CEO Vince Totino said the company made the investment because it’s “acutely aware of the importance of tapping into the world’s vast, tech-savvy Latino audiences.”
Latin Everywhere describes itself as “the largest Latino-focused film and TV network on YouTube” with more than 2 billion views last year. Most came from mobile devices.
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