In this position Bloom, who starts June 20, will oversee the creative development and production of unscripted content across all platforms for both TBS and TNT. He will report to the networks’ chief Kevin Reilly.
Most recently, Bloom was instrumental in creating the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG, which will premiere its first television competition tomorrow night on TBS.
“We have ambitions to inject some different thinking in the unscripted arena,” said Reilly, president of TNT and TBS and chief creative officer of Turner Entertainment. “I’ve known and worked with Michael for years and I’m looking forward to what comes from having his tremendous energy and relationships aimed at that target.”
Bloom, who gets points for a very unconventional executive headshot, was most recently SVP of IMG’s Original Content group. Prior to IMG, he served as executive development consultant for AMC, where he helped established the non-fiction programming department and AMC’s first non-fiction series including The Talking Dead and Comic Book Men. In 2011 as SVP, original programming for Fox Sports Media Group, he launched FoxSports1 and grew Fox Sports Originals. Bloom began his career in 1990 at MTV in on-air and off-air marketing.