Goolge and Imax are teaming to develop a high-res virtual reality camera for use in 3D, 360-degree content. Plans for the cinema-grade Imax VR camera — which will be built to utilize the Jump platform — were revealed today at Google I/O, the online giant’s annual developer conference.
The companies also said Imax will provide Google with exclusive access to pre-existing Imax documentary content for conversion and use with Google’s VR technology.
“Today’s partnership with Google takes us into the next frontier of immersive experiences – virtual reality – and we look forward to working with them to provide our filmmaker partners and other content creators with a level of VR capture quality not yet seen in this space,” Imax Corp CEO, Richard Gelfond said. “VR marks an exciting area of opportunity for Imax, and we believe this agreement, which enables us to participate in image capture and content creation, is an important first step in our broader VR strategy.”
Said Clay Bavor, VP Virtual Reality at Google, “Imax is known everywhere for their incredible immersive cinematography and sound, and we’re delighted to have them contribute their decades of experience in cameras and content to the Jump platform.”