Dwayne Johnson and Dany Garcia’s Seven Bucks Productions shingle is teaming with Studio71 to launch a YouTube channel, Seven Bucks Digital Studio. The news came out of the Newfronts presentation today for Studio71, the growing digital entertainment company and multichannel network of the ProSiebenSat.1 Group.
A summer debut is planned for Seven Bucks Digital, which will serve as Johnson’s latest social media imprint — he already has more than 100 million followers across Facebook, Twitter and Instagram. The content will feature his own videos, other Seven Bucks projects along with other creators who “share his work ethic and drive to inspire, motivate and entertain.” A scripted action series is also in the works.
Fullscreen Revamps To Help Advertisers Create Digital Channels -Newfronts
“Through Seven Bucks Productions, Dwayne Johnson and Dany Garcia have built an entertainment brand that crosses all mediums, and we see this as an organic expansion of Johnson’s huge online presence,” said Studio71 president Dan Weinstein. “This partnership furthers our mission to work with the best creators to deliver premium content across all platforms, and we can’t wait to launch a YouTube channel that reflects Johnson and everything he and Seven Bucks Productions stand for.”
Studio71, which recently inked a co-production deal at Paramount that will kick off with Vine star Matthew Espinosa’s Be Somebody, also unveiled today plans to further connect its stable of social media influencers (5 billion monthly views on 1,200 channels) with brands.
In addition to Seven Bucks Digital Studio, the company unveiled new content during its presentation today. From its descriptions:
Have you ever committed the worst social media faux pas by sending the wrong text, making the wrong comment, or liking the wrong video? Then you’re in desperate need of The Text Committee, led by actor and social media phenomenon Matthew Espinosa, a secret group from another dimension devoted to saving you from your social media disasters.
Family Fun Day
46 loads of laundry, 41 ounces of cereal, seven hours of homework, four trips to the market, six hours of sleep, wake up. Rinse. Repeat. Welcome to the average day of the Internet’s most popular family channel, Family Fun Pack. Meet Kristine and her family as she navigates the world of YouTube and running the family business.
Good Mythical Crew
Ever wonder what it’s like to peek behind the scenes of the #1 daily talk show on the internet? It turns out that Good Mythical Morning fans really care. This series, which launched in April, features the quirky crew that helps Rhett & Link run the most popular daily talk show on YouTube. It’s already averaging 1.4 million viewers per episode.
Coolest Thing I’ve Ever Made
We’ve scoured the Internet to find the most insane backyard inventors, creators, and makers to showcase them on this weekly show. We’ve scraped through every Reddit, SubReddit, and SubSubReddit, so you don’t have to. Join Matthew Santoro, the King of YouTube facts, to see how these amazing backyard fantasies come to life.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.