As Captain America: Civil War takes the fight to the U.S. this weekend — scoring a big $25M in Thursday night domestic previews — it has also added new offshore markets in the past few days. Principally among them through Thursday were Russia, Italy and Argentina. And, through Thursday, the offshore gross is $291.2M meaning today the film is moving well past $300M. That’s partly down to Cap3 kicking off in China today, and while the numbers out of the Middle Kingdom are as-yet unofficial, local estimates have it at about $32M including Thursday midnights.
The Disney/Marvel face-off between Team Cap and Team Iron Man has performed strongly throughout the mid-weeks and should see $400M by the end of the weekend offshore. It started its international rollout last frame, enlisting $200.4M in 37 markets. That was 5% below Avengers: Age Of Ultron.
In Russia yesterday, the Anthony- and Joe Russo-helmed superhero mash-up stormed a $2.6M start and largely dominated market share — knocking out local hit The Crew which is in its 3rd frame there. The box office was about 6% over Ultron and more than 175% ahead of the opening day of Captain America: The Winter Soldier. Argentina got off to a $700K start yesterday, 13% ahead of the opening day of Ultron in admissions. The New Zealand opening yesterday came in at an estimated $500K, just ahead of Ultron. The UAE posted the largest opening day in industry history.
There were also holidays in some markets yesterday including Children’s Day in Korea and Ascension Thursday in France and elsewhere. Korea remains the top market with $41.7M through Thursday, although it should quickly be supplanted by China as play continues this weekend. The UK is currently No. 2 with $33M, followed by Mexico ($27.5M), Brazil ($18.3M) and Japan ($13.9M).