USA Network today unveiled its new “We the Bold” tagline and brand image to reflect its new era of programming that includes Mr. Robot, Colony and WWE.

“’We The Bold’ reflects the kind of stories we want to tell – rich, captivating stories about unlikely heroes who defy the status quo, push boundaries and are willing to risk everything for what they believe in,” Says Chris McCumber, President, Entertainment Networks, NBCUniversal Cable Entertainment,

The new tagline will be revealed today via three content pieces, told from the point of view of USA characters Mr. Robot‘s Elliot Alderson (Rami Malek), Colony‘s Katie Bowman” (Sarah Wayne Callies) and WWE superstar Roman Reigns.The network says the brand positioning will be reflected across programming genres, formats and platforms, with micro-content also deployed across USA’s social and digital platforms.