The Comcast-owned studio says today that this summer it will begin a global “progressive rollout of its growing roster of movie titles” in 4K Ultra HD. The video format provides super sharp images to the latest generation of TV sets.
Titles to be offered in 4K include The Huntsman: Winter’s War, Warcraft, Jason Bourne, Everest, Lucy, and Lone Survivor. Universal adds that it will offer “a selection of Imax spectacular cinematic films.”
Universal will offer the 4K home videos on Blu-ray discs and digital downloads. They will also offer High Dynamic Range, which makes colors more vivid. Many titles will include multi-dimensional sound.
Manufacturers and content makers are eager to see the format succeed — but have been caught in a chicken-and-egg dilemma. Studios are becoming more willing to invest in 4K, though, as 4K-capable sets become more commonplace.
Last year manufacturers shipped about 32 million 4K sets, about 14% of all TV sales, Futuresource Consulting said yesterday. That’s a 160% increase over 2014; total shipments in 2015 fell 2%. The firm expects 4K shipments to approach 140 million, and command 52% of the market, by 2020.
UPHE President Eddie Cunningham calls 4K “a giant leap forward in movie-watching” that “has the capability to power the future of home entertainment. The advanced technology powering 4k Ultra HD Blu-ray in particular has created unquestionably the best, most pristine home viewing experience ever offered.”
Other studios including Fox and Sony also offer 4K home videos.