Universal is shoring up its Corporate Communications teams with the hiring of Jenny Tartikoff from Rubenstein in New York and Angela Emery from Mattel. In addition, Evan Langweiler — who has spent his career at the company — has been promoted. The news came this afternoon in a memo from Teri Everett to her staff. Everett joined the studio after Kori Bernards exited her post last summer.
The new team that Everett has compiled is really top notch. Tartikoff will join next month as senior VP Global Communications and will be responsible for executive communications, managing filmmaker relationships, and guiding day-to-day studio strategy. She is coming home in a sense in that (prior to Rubenstein) she spent more than six years working for NBC News Communications serving as a spokesperson for Meet The Press, Dateline, Tom Brokaw Reports, Peacock Productions and primetime news specials. Having dealt directly with the press, she understands how to communicate with reporters and editors.
Emery is joining the team sooner — at month’s end — as VP Communications for the Brand Development group. It’s a job she is quite adept at, having done similar at Mattel where she was Senior Director, Global Brand Communications. Sure she primarily handled the Hot Wheels and Toy Box brands, but in those jobs you learn the importance of not only building but also protecting the brand. She will work closely with Vince Klaseus in that division.
Meanwhile, Langweiler — who has the thankless job (and hours) of box office reporting, and business and trade press relationships — has been promoted to VP Global Communications. He will continue to serve as the liaison with Universal Pictures International.
At Rubenstein, Tartikoff was an SVP and worked on such accounts as Paramount Pictures, HBO, The New York Post, and Sony Corp. of America. She is considered a senior strategist with more than 15 years under her belt, handling everything from executive profiles to other complex announcements.
While at Mattel, Emery’s responsibilities included managing entertainment licensing efforts, generating cross-platform marketing campaigns, and developing strategies for brand extensions and product launches. She also was credited with advising senior Mattel executives and managed business and consumer press relations. Prior to that, she headed communications for Disney Interactive Studios and managed global communications efforts for the Fox Interactive unit of 20th Century Fox.
Langweiler is one of the few executives at Universal who knows much of its history and has been the go-to person for many of us in the press. We’ve seen him wear many hats over the years.