The Shannara Chronicles — from Smallville & Into the Badlands creators Al Gough and Miles Millar and Iron Man & Jungle Book director Jon Favreau — had a modestly-rated premiere run on linear TV but did well in young demos, delayed and multi-platform viewing as well as on social media. The series averaged a 0.98 L+3 rating in MTV’s core P12-34 demo, ranking as MTV’s top-rated new series this year. Shannara also saw the highest average L+7 lift (+106%) for a freshman series in MTV history. A strong digital performer, the series pulled in 16.6 million streams across all MTV’s digital properties and ranks as the highest grossing digital download for a single season on MTV ever.
MTV Sets Inaugural Realitycon To Celebrate Culture Of Reality TV
The Shannara Chronicles follows a trio of heroes who’ve embarked on a quest to stop a demon army bent on destroying humanity’s world. It stars Poppy Drayton as Amberle, an Elvin Princess; Invana Baquero as Eretria, a Human Rover; Austin Butler as Wil, a Half-Elf, Half-Human, and Aaron Jakubenko as Ander.
The Shannara Chronicles is co-produced by MTV, Sonar Entertainment and Farah Films. The series is executive produced and written by Gough and Millar. Jon Favreau, Jonathan Liebesman, Terry Brooks and Dan Farah also serve as executive producers.
“This dream team delivered a beautiful, ground breaking show with compelling stories and character journeys which brought in new viewers,” said Mina Lefevre, EVP and Head of Scripted Development at MTV.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.