EXCLUSIVE: Relativity is making changes in the executive ranks as it emerges from bankruptcy, with another key hire. Adam Fields has been named co-president of production, effective immediately. Fields, who most recently served as a producer and also a consultant at Sony Pictures, will have business affairs, physical and post-production all answering to him. He will work alongside Dana Brunetti, who joined the company this year to oversee of all of the company’s creative endeavors.
Both presidents will be involved with film and television and will report to Relativity CEO Ryan Kavanaugh.
The hiring of Fields is a prudent one as he is known as a consummate dealmaker and strategist who can also manage films. He also has a history with Relativity as he was brought in years ago to manage the production of Limitless starring Bradley Cooper and Robert DeNiro. He worked on set in a hands-on production capacity which kept the picture on schedule and became one of Relativity’s success stories in film. He also worked on the company’s Safe Haven and 21 & Over.
This move comes after Deadline revealed that the company also hired Lori Sinanyan, who moved over from the company’s bankruptcy legal team at Jones Day to become Relativity’s chief counsel.
As a producer or executive producer over many years, Fields’ credits include such hits as 16 Candles, Great Balls Of Fire, The Breakfast Club, Donnie Darko, Brokedown Palace, and The Wedding Ringer. He is currently exec producing the upcoming Bad Santa 2 for Broad Green Pictures.
In hiring Fields, Relativity is bringing in a seasoned executive familiar with all aspects of production, including tax credits, on-set production and even developing soundtracks. He has worked in the business for years as an executive in a number of production companies. He joined Miramax in 2010 under the new ownership of Colony Capital to develop and produce new content, mining the assets for the company. From that, he unearthed many film projects (Sin City 2 and Wedding Ringer) and converted the Robert Rodriguez film From Dusk Till Dawn into a successful TV series.
Many of the films in his career were with then-unknown or little-known talent such as Uma Thurman in Johnny B Good, Winona Ryder in Great Balls Of Fire, Jake Gyllenhaal in the iconic Donnie Darko, Kate Beckinsale in Brokedown Palace, Cooper in Limitless and Josh Gad in Wedding Ringer.
He was also an exec producer of the multi-platinum soundtrack for the films Flashdance and Endless Love. In 2001, he worked with the Governor of Hawaii to create the state’s first tax investment incentives for feature film productions. Afterward, he arranged a rebate for Universal Pictures by syndicating state tax credits to the local Hawaiian insurance companies for the film Blue Crush.
In the early 1990s, he also started a company from scratch with Preview Tech which partnered with national consumer electronic stores to air studio and network trailers on their television monitors. With an original start-up of only $500, PreviewTech was subsequently sold 18 months later in a multi-million dollar deal brokered by the New York investment firm of Veronis-Suhler & Associates
Not surprisingly, Fields started his career at CAA.
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