On the heels of its rebrand, Pop has promoted several executives in its Los Angeles and New York offices. They include Nicole Sabatini as EVP Marketing; Michelle Habel as SVP Business and Legal Affairs; Michael Rissetto as SVP Ad Sales Pricing and Planning; and Hillary Povar as VP Communications.
Pop (formerly TV Guide Network) rebranded in 2015 as a destination focused on fans and fan culture.
Since joining the network in 2013, Sabatini has led all aspects of marketing, including brand strategy, consumer advertising, on and off-air creative, affiliate and ad sales marketing, and digital/social marketing. She was instrumental in leading the rebrand and oversaw all consumer and trade marketing strategies for the launch of Schitt’s Creek, marking the network’s foray in scripted television. The comedy from Eugene and Daniel Levy was renewed for a third season last month.
'Schitt's Creek' Renewed For Third Season By Pop
Habel joined the network in 2004, and since then has served in various roles within the Business and Legal Affairs Department. Most recently, she negotiated agreements for Schitt’s Creek, music reality series Rock This Boat: New Kids On The Block, and the network’s second scripted series Nightcap.” She reports to David Mandell, COO and General Counsel.
Since joining Pop’s New York office in 2014, Rissetto has played a key role in optimizing Pop’s Ad Sales business operations, including the implementation of a new software system and identifying cost savings opportunities. He reports to Debra Wichser, Chief Financial Officer.
Povar was appointed PR Director at Pop in 2013. Since then, she has developed and executed communications strategies for the network’s original programming lineup. She reports to SVP Communications Leslie Furuta.
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