Nylon Media — which targets fashion, beauty, music and pop culture content to Millennial women — has a new President and Chief Revenue Officer, as well as a new partnership with talent agency UTA.

Jamie Elden just took the gig at Nylon. He moved from Media General’s Federated Media, where he was Chief Revenue Officer and Head of Entertainment. Elden will oversee all of Nylon’s operations from its offices in New York and Los Angeles.

Jamie_Elden-headshot (1)At Federated, Elden developed sales and content strategies. He was part of the teams that acquired digital companies HYFN and BiteSize TV, and developed Fox’s Hollywood Today Live.

He’ll continue to tap those skills in an alliance with UTA which the companies say will help to “expand Nylon’s content strategy and move Nylon’s offerings into other media platforms.”

Elden has worked with UTA for more than a decade and says the partnership “makes perfect sense.” The agency knows “how a premium brand like Nylon can utilize on-screen and creative talent to deliver consistent, standout content in today’s crowded market.”

He adds that he hopes to “raise the volume” on Nylon’s content and “continue growing our relationship with print, digital and social audiences as well as to deliver engaging premium brand experiences for advertisers.”

Nylon Executive Chairman Marc Luzzatto says Elden’s background makes him “a perfect fit.”

The Los Angeles-based investor backs the firm along with private equity company Diversis Capital.