The NCAA has extended its deal with CBS Sports and Turner to air its Men’s Basketball Championship tournament through 2032. The eight-year, $8.8 billion re-up covers live broadcasts of games across all platforms, including — with a nod to the the explosion of technology in recent years — “those to be created over the life of the agreement.”
This year’s NCAA title game was the first to air exclusively on cable, with Turner’s TBS covering Villanova’s buzzer-beating win over North Carolina. And under the original contract with Turner and CBS, every March Madness game was, for the first time, presented live in its entirety on national television and across digital platforms. Games were telecast on CBS, TBS, TNT and truTV.
The NCAA said CBS Sports and Turner will continue to manage and collaborate on the NCAA’s corporate marketing program and that Turner will continue to manage March Madness Live and NCAA.com, along with major events surrounding NCAA championships.
The NCAA noted that during its six-year partnership with Turner and CBS, TV coverage of tournament games has averaged 10.2 million total viewers, and March Madness Live has more than doubled the number of its live video streams and live hours of consumption since 2011.