Ripa’s not the only one taken by surprise that Disney would upend a daytime show that this season is the No. 1 entertainment daytime talk show in households (2.9 rating), tied for No. 1 among women 25-54 (1.4) and is second overall among syndicated talkers behind Dr. Phil. It was the talk of the industry yesterday when the news broke. In news circles, pundits suggested it spoke to ABC concerns about Good Morning America.
A couple of weeks ago, NBC’s Today snapped GMA’s 108-week streak as No. 1 in overall audience when the NBC News show won the weekly ratings race in both total viewers and the news demo for the first time since since 2012.
Season to date, NBC’s Today is 138K news demo viewers ahead of GMA; same time last year, GMA was ahead by 150K. In overall audience, GMA leads Today by 240K viewers, down from its 612K-viewer lead in April 2015.