CAA has established a new leadership structure for its marketing services, creating unspecified new positions for Jay Brooker, Tony Fur, Todd Hunter and Lori Tabb. The quartet will oversee teams of marketing executives and creatives across dedicated disciplines, the agency said today.
“We’re growing. We have more brand clients doing a greater range of work than ever before,” said Jae Goodman, Chief Creative Officer and Co-Head of CAA Marketing. “This group of extraordinary executives has been here for the better part of a decade, developing the strategies, content and experiences fueling our brand clients’ success and ultimately our own growth.”
CAA also announced four new hires for the unit in veteran marketing execs Geoff Edwards, Bianca Pettinicchi, Joe Saroufim, and Erin Sullivan.
“In addition to our newly formed leadership team, we have a tremendously talented team of strategic and creative marketing professionals, and these new key hires complement our team’s ability to provide thought-leadership and innovative solutions for our clients,” said David Messinger, Co-Head of CAA Marketing.
Here are details on the promotions and new hires:
Todd Hunter and Tony Fur
In their new roles, Fur and Hunter will oversee the efforts of CAA Marketing’s creative department. Having begun their careers in the storied CAA Agent Trainee Program in 2006, Hunter and Fur have developed creative content across virtually every aspect of the entertainment landscape, ranging from filmed entertainment and live experiences to mobile gaming and multi-faceted global campaigns. Among the most awarded Creative Directors of the past two years, Fur and Hunter have been the driving force behind the development and execution of the groundbreaking work being done at CAA Marketing on behalf of all clients.
Tabb has been with CAA Marketing since 2003, where she has led major entertainment, marketing and promotional initiatives that included initiating Cirque du Soleil’s first-ever kids show (Luna Petunia) in partnership with Saban and Netflix, led the TRANSFORMERS film initiative for Hasbro, a 13-episode reality TV show for Southwest Airlines, a Preferred Guest Affinity Program for Starwood Hotels (including Westin’s integration into Martha Stewart’s Apprentice), and a highly successful promotional program for Best Buy. In her new role, Tabb oversees client services and project management, in which she strategically builds and manages teams to service and grow clients businesses while creating growth opportunities for employees. Additionally, she manages several high-profile client relationships and is actively involved in identifying and creating business development opportunities for CAA Marketing. An advocate for women, Tabb created SWIM (Smart Women In Marketing), a group designed to create relationships and shared experiences to empower and inspire female marketing executives from entry-level executives to CMOs.
Brooker joined CAA Marketing in 2008 to spearhead the development of original work for CAA Marketing clients in all areas of content creation, including film, animation, live events, television, digital media, touring events, product development, and beyond. He has played an integral role in projects that have garnered significant awards for current and past clients, and led CAA Marketing’s breakthrough in South American territory this past October with ABI’s “Zona Paranormal” in Buenos Aires. In his new role, Brooker will oversee a team of executives in the creation of original work for clients in all verticals.
New additions to the CAA Marketing team:
Edwards comes to CAA Marketing from DOJO, a boutique creative agency that he co-founded in 2009. Prior to DOJO, Edwards held creative and executive positions at TBWA\Chiat\Day and McCann’s Agency215, where he created campaigns for Adidas and Xbox, including multiple Cannes Lions Grand Prix-winning works for the video game franchise “Halo.”
Pettinicchi comes to CAA Marketing from TBWA\Chiat\Day, where she most recently served as Director and Designer of Digital and Print Ad Campaigns, working on behalf of such brands as Nissan, Gatorade, Airbnb, and Miller Lite.
Saroufim joins CAA Marketing from 72andSunny, where, as a writer and branded content producer, he most recently helped develop Starbucks’ first global brand campaign.
Sullivan joins the team from Poolhouse, a collective of freelance integrated agency producers, where she was a founding member and served as Vice President. Throughout the past year, she has worked as a consulting Branded Content Manager at CAA Marketing on campaigns for a range of agency clients.