UPDATE: Sony and Affirm’s Miracles From Heaven grossed $1.9M in its opening day at 3,047 theaters, ranking as the No. 2 film Wednesday behind Disney’s Zootopia, which made an estimated $4.58M and a running total cume of $159.18M. Similar to other faith-based titles, Miracles From Heaven drew older women, with 69% female and 68% over 25. Those figures aren’t that far from Heaven Is For Real (66% females, 73% over 25). Audiences gave Miracles an A or A+ CinemaScore throughout all demos. Sixty eight-percent came out for the pic’s subject matter per CinemaScore, while 20% were Jennifer Garner fans and 10% Eugenio Derbez fans. Faith Driven Consumer has bestowed four out of five stars to Miracles From Heaven, and the film has earned a 64% fresh grade on Rotten Tomatoes — that’s better than Heaven Is for Real‘s 46% rotten.
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Paramount’s 10 Cloverfield Lane pegged third with an estimated $1.8M at 3,391 theaters and a running total of $31.17M. Fandango reports that Lionsgate’s Allegiant is pacing ahead of 20th Century Fox’s Maze Runner: The Scorch Trials at the same point in its advance ticket sales cycle. That YA sequel bowed in September to $30.3M.
PREVIOUS, Wednesday 11:38PM: Sony and Affirm’s Miracles From Heaven staked a spot in front of the weekend traffic with an estimated Wednesday opening of $1.75M-$1.83M going nose-to-nose with Paramount’s 10 Cloverfield Lane for the day’s No. 2 spot. We’ll have a better idea tomorrow morning in regards to which title fell to third.
Miracles From Heaven is based on Christy Beam’s memoir about her 12-year daughter and how she’s miraculously cured from an incurable disease following a tragic accident. Analysts see a $10M-$12M FSS opening. Even though today’s debut is below the first Wednesday of Sony/Affirm’s previous faith-based Lenten release Heaven Is for Real ($3.7M, $22.5M FSS and 5-day $29.6M), that film was released during Holy week 2014 when more kids were on break, plus the pic had the added boost of Easter Sunday playability. Miracles From Heaven does outstrip Heaven Is for Real in the CinemaScore books, A+ to A. By this Friday, 33% of all colleges will be off as well as 22% K-12 schools according to ComScore. All pics in play over the next two weeks will reap the benefits of rolling spring breaks with 38% K-12 schools out next week, and 32% off following the Easter holiday.
Disney’s Zootopia reigned today with an estimated $4.5M-$4.75M per industry estimates taking its domestic B.O. to $159.1M-$159.4M. The family film is expected to earn $35M this coming weekend, potentially stealing No. 1 away from Lionsgate’s YA franchise The Divergent Series: Allegiant which is projected to open between $30M-$32M. The last two pics in the series, 2014’s Divergent ($54.6M) and 2015’s Insurgent ($52.3M), opened to No. 1.
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