In a newly created position, Lionsgate has named Michael Fisk as Executive Vice President of International Marketing. Fisk spent 12 years at Sony Pictures where he oversaw the marketing campaigns for the 007 series Spectre, Skyfall and Casino Royale, as well as Insidious, the Resident Evil franchise and the animated hits Hotel Transylvania and The Smurfs. In his new post, Fisk will be responsible for developing international marketing strategies for all titles released across Lionsgate’s film labels. In conjunction with the international marketing team, he will work closely with international distributors in local markets and will provide creative direction and oversight for the local execution of global strategies.
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Fisk’s previous post at Sony was as SVP, International Marketing. He also built the company’s international digital marketing team. Prior to Sony, Fisk worked at MGM and NBC Universal. He received his B.S. from the University of Notre Dame and an MBA in Marketing from the University of Southern California.
“Michael has proven himself to be an adept strategist during his tenure at Sony, spearheading the international campaigns of films representing a wide array of genres and numerous blockbuster franchises,” said Lionsgate Chief Brand Officer & President of Worldwide Marketing Tim Palen in a statement. “He has great talent relationships, a terrific grasp of the changing dynamics of the international landscape and valuable leadership experience in creating innovative digital campaigns, and he will be instrumental in ensuring the seamless integration of our domestic and international theatrical marketing initiatives.”
“Our international theatrical business continues to grow by leaps and bounds, and Michael will be a key executive in helping us to move our international group forward,” said Lionsgate Motion Picture Group Co-Chairs Patrick Wachsberger and Rob Friedman. “With a muscular upcoming line-up of blockbuster franchises, potential tent-poles, star-driven event films and targeted properties, we’re delighted to have an executive dedicated to bringing our international marketing campaigns to the next level of performance around the world.”
Over the last four years, led by the blockbuster Hunger Games and Divergent franchises, Lionsgate has grossed more than $4B at the overseas box office.
Next up for Lionsgate: Now You See Me 2, which is getting previewed at CinemaCon next month. Then there’s the live action Power Rangers film, Divergent series titles Allegiant & Ascendant, the heroic action thriller Deepwater Horizon, John Wick 2, Patriots Day (in partnership with CBS Films), Francis Lawrence’s action adventure film The Odyssey, Monopoly, the first film from Lionsgate’s Hasbro relationship, and the epic fantasy The Kingkiller Chronicle.
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