Publicists Joy Fehily and Michael Donkis are folding their Prime PR shingle and with their staff are joining PMK•BNC as Executive Vice Presidents. They bring a big boost to that praisery, establishing a new Entertainment Strategy and Development department for the firm. Fehily worked nine years at PMK and Donkis spent eight spearheading communications for the talent agency Endeavor, before they formed Prime in 2009. They will bring with them publicists including Rachael Reiss, Maria Herrera, Rebecca Taylor, Cassandra Vargas and Caitlin Scott, as well as their administrative team. Fehily and Donkis will report to co-chairman/CEO Cindi Berger.

Just as important, the Prime squad brings all their clients. They include: Seth MacFarlane, Aaron Sorkin, Robert Downey, Jr., Olivia Wilde, Dave Navarro, Anthony McCarten (The Theory of Everything), Scott Alexander and Larry Karaszewski (The People v. O.J. Simpson), Dustin Lance Black (Milk), Lucinda Coxon (The Danish Girl), Christopher McQuarrie (Mission: Impossible – Rogue Nation), Phil Lord and Christopher Miller (The Lego Movie, 21 Jump Street), Brad Peyton (San Andreas), James Gunn (Guardians of the Galaxy), Joel Silver, Graham King, Carnival Films (Downton Abbey), Howard Gordon (Homeland), Josh Schwartz and Stephanie Savage (Gossip Girl), Marti Noxon (UnREAL) Nahnatchka Khan (Fresh Off the Boat), Sarah Treem (The Affair), Terence Winter (Vinyl, The Wolf of Wall Street), producer DeVon Franklin, and’s Col Needham.

“Cindi Berger and Michael Nyman are visionaries and critical thinkers whose philosophies align perfectly with the business approach and culture that we established at Prime,” said Fehily. “We’re looking forward to providing even more services to our clients utilizing PMK•BNC’s brands, events, digital and insights & analytics divisions on both coasts and London. We’re eager to expand upon the strategic thinking and planning that PMK•BNC already provides its clients.” In between previous stints at PMK, Fehily served as a publicist at Castle Rock Entertainment.

Said Donkis: “When Joy and I founded Prime, we did so wanting to create a different kind of firm, one that offered much more than traditional publicity services and one where we worked directly with the clients who signed with us. It’s been so exciting to help our clients build out their companies, enhance their brands and create philanthropic legacies. Being able to collaborate with Cindi, Michael and their team, and take advantage of their depth, breadth and reach in a number of industries will allow us to do that and more for our clients and existing PMK•BNC clients.” Donkis previously worked at the Washington Post and in the areas of international trade and philanthropy.