Broad Green Pictures has hired longtime creative executive Steve Miller as EVP Creative Advertising. In the role, he will contribute to the overall campaign strategy, positioning films in the marketplace and managing the creation of advertising materials for the studio’s feature films.

Steve Miller Broad GreenMost recently, Miller was at TV production biggie A. Smith & Company, where he oversaw all creative and sales content for new programming development. He previously worked at New Line Cinema and MGM/United Artists and helped on campaigns for Hairspray, Final Destination 3, Die Another Day, Barbershop 2 and Amityville Horror among others.

“I’ve long-admired Steve for his creative instincts, passion and objectivity,” said Dylan Wiley, Broad Green’s President of Marketing. “He’ll be a massive contributor to our film campaigns, as well as a mentor and leader within the company.”