None of the major studios has any wide releases this Friday, and spring break is still in effect. This only provides a quintessential opportunity for Warner Bros’ Batman v Superman: Dawn of Justice to hold No. 1 a bit better than originally projected. On Monday, analysts had the film -65% for a second FSS of $58M, but some now believe BvS could post a 60% slide, which would put it at $66M. According to ComScore, the number of K-12 schools off eases from 45% to 30% this Friday. In addition, 9% of colleges are on recess. Last year, Universal’s Furious 7 declined 60% in its post-Easter frame for $59.6M. Today, BvS bolts past $200M. Through Tuesday, it has amassed more than $500M worldwide.
Lent might be over, but the faith-based films keep on comin’ with Pure Flix releasing God’s Not Dead 2, the sequel to its 2014 cash cow that was made for an estimated $2M and generated more than $100M across worldwide B.O. ($62.6M) and global home entertainment. God’s Not Dead 2 is projected to make $8M-$12M at 2,318 theaters. The first film opened to $9.2M at 780 sites for a per-theater average close to $12K. While the first chapter dealt with a college student challenging his philosophy professor over God, the sequel centers on a high school teacher getting into hot water after her reasoned response to a question about Jesus Christ. Jesse Metcalfe, David A.R. White, Ray Wise, Robin Givens, Melissa Joan Hart and Ernie Hudson star. Pure Flix focused on generating group tickets through grassroots marketing with churches and ministries, as well as traditional social media, radio and TV. These films always hook older females. Previews start Thursday night.
Freestyle Releasing has Deon Taylor’s Meet the Blacks, a horror-comedy spoof of The Purge that stars Mike Epps, George Lopez, Mike Tyson, Snoop Dogg, Bresha Webb, Zulay Henao and all sorts of pop culture personalities including Gary Owen, Charlie Murphy, Vine star Andrew “King Batch” Bachelor, Tameka “Tiny” Cottle, Perez Hilton, Paul Mooney, Lil Duvall, DeRay Davis and Lavell Crawford. The pic will be released in 1,010 venues, and industry projections have the title south of $5M over three days.
A24 is re-releasing The Witch in theaters, taking it from 146 locations to 666. To date, the Robert Eggers period horror pic has made $24.1M.
In 18 locations in New York and Los Angeles, Paramount begins platforming Richard Linklater’s 1980s college baseball comedy Everybody Wants Some!! Should the film make $20K per theater that would be great. If it makes north of a $35K average, that would be fantastic. Paramount think there’s a clever, fresh-face comedy here that audiences could ultimately discover. The film, which opened the SXSW festival this month, has an estimated production cost of $10M.
Warner Bros also is expanding Jeff Nichols’ Midnight Special from five theaters in Austin, New York and Los Angeles to 58 in 18 markets. Domestic cume through 12 days is $387K.
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