EXCLUSIVE: Latest word on advance ticket sales for Warner Bros’ Batman v Superman: Dawn of Justice per various sources is that they’re outstripping 20th Century Fox’s Deadpool (opening weekend $132.4M), The Avengers ($207.4M) and Universal’s Furious 7 ($147.1M) two weeks prior to their stateside releases. One non-Warner Bros analyst has the figure between $20M-$25M, which isn’t that far from where The Dark Knight Rises’ advance ticket sales were before it debuted to $160.9M. Anything above a $152M three-day would make Zack Snyder’s Dark Knight/Son of Jor-El fusion the biggest pre-summer opening. Besting Furious 7, would make BvS, the biggest Easter and April debut of all time. Last we checked, the global bow is between $300M-$340M, and stateside could reach $140M. BsS will play in 4DX, 3D, PLF and Imax, the latter for three weeks.
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Movio, which monitors movieticket buyer trends, analyzed the profile of moviegoers who bought advanced tickets for BvS as of March 10 and compared this audience to the advanced ticket buyers for Jurassic World.
“As expected, Batman v Superman: Dawn of Justice is anticipated by the fan male audience,” said Movio Co-Founder and Chief Executive Will Palmer. “The audience profile is 78% male, massively over indexing between age 14-49. This is your avid opening weekend audience with some 70% attending films during opening week, spending 3.2 times more than the typical US moviegoer.” Per Movio, 99% of BvS’ advanced ticket buyers have booked sessions over opening weekend, with 57% on Thursday night (two-thirds of them for the first screening session at 6 or 7 pm) and 22% on Friday. Average age for a Thursday night audience member is 30.3 years old versus Jurassic World’s average opening night ticketbuyer of 30.6 years old. Guys per Movio are anticipated to rep 82% of the Thursday night audience, compared to Jurassic World’s 64% male on Thursday night.
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