Despite Paramount/Bad Robot’s 10 Cloverfield Lane coming on strong this weekend with an industry projected opening between $25M-$30M, that monster sequel plus three other wide releases won’t be able to close down Walt Disney Animation’s Zootopia for business. The Byron Howard-Jared Bush-Rich Moore feature toon is looking at a second FSS between $38M-$45M at No. 1.
Through five days, Zootopia counts $85M after making $5.4M on Tuesday. In its latest round of TV spots and social marketing, Disney is targeting kids on spring break. Currently, 5% K-12 schools are off per ComScore, but that figure will rise to 9% on Friday and then 16% next Monday.
10 Cloverfield Lane will roll into 3,200 theaters on Friday. One analyst even thinks it could do as much as $35M over three days. Similar to its 2008 predecessor, Paramount has teased the sequel for some months, keeping any images of the creature out of commercials (just like they did with the first movie). In fact, eight years ago, Paramount didn’t even hold press screenings for Cloverfield, and that control over word of mouth catapulted the film to a then MLK-record four-day opening of $46M, a rank which it held for six years until Ride Along overtook it. Currently, critics love 10 Cloverfield Lane better than the first film, 92% to 77%. The sci-fi thriller is directed by Dan Trachtenberg and stars John Goodman, Mary Elizabeth Winstead and John Gallagher Jr. Females have a definite interest in seeing 10 Cloverfield Lane at 40-41% followed by men 38-39%. Previews start Thursday at 7 PM.
Sony/Village Roadshow/L-Star Capital have the Sacha Baron Cohen-Mark Strong heavy-R-rated comedy The Brothers Grimsby at 2,200 locations. Industry projections put the fourth Baron Cohen comedy vehicle between $7.5M-$8M for the weekend which would be lower than the debut of his last risque comedy, 2012’s The Dictator which opened to $17.4M and finaled at $59.7M. Hopefully, Brothers Grimsby finds a bigger audience. At last week’s premiere in Westwood, the laughter never stopped with the British comedian taking potshots at presidential Republican candidate Donald Trump before the movie. Currently, definite interest is the highest among males. The film has been propped by some clever marketing (a clip involving elephants was too crude to show on Jimmy Kimmel Live, so the camera panned away and showed the reaction of the studio audience instead). Brothers Grimsby tells the story of two brothers from a ghetto section of London, who were separated during their youth. One still lives, partying away in Grimsby, while the other has turned into a fierce MI6 agent. The duo reunite during one of the spy brother’s missions. Thursday previews will take place at 1,700 sites starting at 7 PM.
Focus Features’ faith-based The Young Messiah centers around a childhood year in Jesus Christ’s life. Playing at 1,750 theaters, the expectation here is that this film directed by Cyrus Nowrasteh will open between $7M-$8M as well. Focus spread the word on Young Messiah via an extensive grass-roots screening program including group sales, faith leader outreach, and the director’s involvement with the marketing campaign on behalf of the movie.
Lionsgate, together with Codeblack films, has the African American romantic comedy The Perfect Match in over 900 theaters. The film executive produced by Queen Latifah follows a playboy who, after meeting an alluring woman, yearns to take their casual relationship to the next level. Industry projections over FSS are at $5M-$6M for this film which stars Terrence J, Cassie Ventura, Donald Faison, Dascha Polanco, Robert Christopher Riley and Lauren London. Showtimes start tomorrow at 7 PM.
Brian Brooks will be weighing in with the arthouse report later this week, but of note: Bleecker Street has its drone thriller Eye in the Sky debuting in New York and Los Angeles at five houses: Landmark Pico and Hollywood Arclight in L.A., and Lincoln Square, Union Square and Cinemas 1-2-3 in NYC. Roadside Attractions is also taking out its Sally Field dramedy, Hello, My Name Is Doris about a 60-something woman, who after being influenced by a self-help seminar, pursues her younger co-worker.
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