Most Monday entertainment programs did not hold up well against the real-life drama of the the Iowa Caucus results, which was unfolding throughout the evening on the cable news networks. There were week-to-week declines across the board on the Big 4, led by Fox’s The X-Files and Lucifer. After a strong start last Monday, The X-Files (2.6 in adults 18-49), which launched behind the NFC Championship Game, shed 0.6 (-19%) from its time slot debut. Its lead-out, Lucifer (1.9), was similarly down 0.5 (21%) from its series premiere last week. Fox still was able to win the night in 18-49 (2.3) and total viewers (7.2 million).
Elsewhere, CBS’ Supergirl (1.5) was down 17%, ABC’s The Bachelor (2.2) and NBC’s Telenovela (0.8) were down a tenth each, while NBC’s Superstore (1.4) was down a tenth from the final, even with its fast national demo rating. The Biggest Loser (1.0) was down 0.2.
Bucking the trend was the CW’s Crazy Ex-Girlfriend (0.4), which ticked up a tenth to log a series high in 18-49 as well as total viewers (1.04 million). Maybe it was a halo reaction to the show’s strong awards showing over the past month. Jane The Virgin (0.4) was flat. The rest of CBS’ Monday dramas were in repeats.
