NBC has given an early renewal to midseason comedy Superstore starring America Ferrera. The comedy joins breakout fall drama Blindspot, solid new Chicago addition Chicago Med and fellow midseason entry Shades of Blue as the freshman NBC series that have already secured Season 2 pickups.
Superstore has done well for NBC, which has struggled in the comedy genre for the past couple of seasons. After a promising ratings start in the preview behind The Voice, Superstore has held up well as the 8 PM Monday anchor, pulling in very respectable numbers with no lead-in, both in Live+same day and delayed viewing. Season to date, Superstore is averaging a 2.1 rating in adults 18-49 and 6.9 million viewers overall in Live+7, making it NBC’s highest rated first-year comedy in two years. Superstore also delivers an upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.
There is no renewal decision yet on Superstore‘s companion, fellow new midseason comedy Telenovela starring Eva Longoria, which has been fairly well received by critics and has support at the network but has been drawing considerably lower ratings than Superstore.
Superstore is set behind the scenes of a big box retail megastore. It centers around Amy (Ferrera), the megastore’s most stalwart employee as well as the glue holding the place together, and newly hired Jonah (Ben Feldman), a naive dreamer determined to prove work doesn’t have to be boring. Their fellow associates include the sardonic Garrett (Colton Dunn), the ambitious Mateo (Nico Santos) and the sweet pregnant teenager Cheyenne (Nichole Bloom). Overseeing them all are Glenn (Mark McKinney), the store’s affable, clueless store manager, and Dina (Lauren Ash), the aggressive assistant manager who lives by a very specific code — namely the store’s employee handbook.
Superstore was created by Justin Spitzer, who serves as an executive producer with director Ruben Fleischer, David Bernad and Gabe Miller & Jonathan Green.
“We’re thrilled to renew a show that’s so incredibly funny and relatable, full of great characters who are brought to life by an amazing cast and creative team,” NBC Entertainment president Jennifer Salke said.
Superstore is produced by Universal Television, Spitzer Holding Company and The District.
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