CBS recruited comedy filmmaker Peter Farrelly for a CBS All Access promo that premiered during the network’s Super Bowl telecast. The commercial, set to Marvin Gaye’s Let’s Get It On, features a mascot-inspired CBS Eye Guy in a series of vignettes touting the subscription streaming service.
With his brother Bobby, Peter Farrelly is behind such feature film comedies as There’s Something About Mary, Me, Myself & Irene, Dumb and Dumber and its sequel, Dumb and Dumber To.
Along with CBS All Access, CBS also promoted the stand-alone streaming service of corporate sibling Showtime during the Super Bowl as CBS Corp. has been making a big push in the SVOD arena in the face of a changing television landscape.
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