Paramount Pictures said it has hired former Disney exec Christine Benitez as VP Multicultural Marketing. She will be tasked with developing and implementing strategies that reach multicultural audiences for the studio’s theatrical releases. Benitez had been Director of Multicultural Initiatives at Disney, working across disciplines on titles including Star Wars: The Force Awakens, Cinderella, Maleficent, Big Hero 6, Inside Out and Marvel’s Avengers: Age Of Ultron and Guardians Of The Galaxy. She had been at Disney since 2014.
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