“I Purge To Keep My Country Great.” That’s about as on the nose as it gets, appropriate for an election-themed TV spot for The Purge: Election Year that made its debut tonight during the Republican debate. The fake campaign ad plays out like so many nondescript campaign ads we’ve already seen in the current election cycle, featuring numerous regular seeming Americans proudly proclaiming their patriotic reasons for purging, ranging from civic duty to the above quote that sounds suspiciously (and almost certainly intentionally) derived from Donald Trump’s campaign slogan, “Make America Great Again.” Watch it above.
“Purging” one this case means participating in the dystopian film series’ annual “Purge,” an 12-hour period during which all crimes, including murder, are legal as part of a cruel means of population control aimed squarely at the poor, the politically inconvenient, and the unemployed. In other words, airing this ad during tonight’s debate is a stroke of genius, but I imagine there are going to be some complaints about it tomorrow.
In the film, the reformist front-runner in the presidential election has vowed to finally bring an end to the annual slaughter. But on what may prove to be the final purge ever, she’s betrayed by those who benefit from the event and forced out into the open as sinister forces seek to kill her while it’s legal to do so. It stars Frank Grillo, reprising his role from The Purge: Anarchy, along with Elizabeth Mitchell, Mykelti Williamson, Edwin Hodge, and Kyle Secor. Written and directed by James DeMonaco, it caucuses into theaters July 1.