EXCLUSIVE: One of the leading law firms in town for musicians and entertainers has put a former VP of Business Affairs at NBCUniversal TV in charge of their film, TV and new media division. Having joined Hertz Lichtenstein & Young LLP a year and a half ago, James Finney was also promoted to partner at the Century City shingle, I’ve learned.

James_Finney_0095_F-2 reduced (1)“James has quickly become a great addition to our practice,” said Ken Hertz, senior partner, HL&Y LLP today. “His network of relationships and his experience in the trenches of the television and film business has proven invaluable to our clients and to HL&Y’s growth. We strive to redefine and enhance the importance of the law firm to our clients’ and to the media industry as a whole. James is a key partner in achieving that goal.” The firm also hired Ilyssa Adler as an associate to work in the film, TV and new media division. Adler was previously at Fox Rothschild and Johnson & Johnson, LLP.

With a client base of the likes of  Idris Elba and Grease Live’s Keke Palmer, Finney was instrumental in the deal for the film rights to Molly Bloom’s life story, which was optioned by Mark Gordon in 2014. With Amy Pascal now on board, the film Molly’s Game will be coming out from Sony. Aaron Sorkin will make his feature directorial debut with the tale of the high stakes poker game mistress, as Deadline revealed exclusively last month.

Before joining the 360-oriented HL&Y and NBCUniversal, Finney handled legal affairs for Mark Burnett’s corporate interests.