Peter Bazalgette has been a non-executive director of ITV, the UK’s leading commercial broadcaster, since 2013 and will become non-executive chairman starting in May. He succeeds Archie Norman, who will step down at the 2016 Annual General Meeting after more than six years in the role.

ITV has undergone a series of executive shifts in its top ranks over the past several months. Director of Television Peter Fincham announced his departure in January, followed by the broadcaster’s Director of Entertainment and Comedy, Elaine Bedell. Last week, it was announced that Director of Factual, Richard Klein, is also exiting. Kevin Lygo took over for Fincham earlier this month.

Bazalgette, an industry vet and former chairman of Endemol UK, is chair of Arts Council England until January 2017 and currently president of the Royal Television Society. He has previously been responsible for such shows as Big Brother and Deal Or No Deal and is credited with popularizing the former around the world.

Bazalgette said today, “As I have seen for myself over the last few years, ITV has gone through a remarkable resurgence during Archie’s chairmanship and there is still so much more that we can achieve. This is an incredibly exciting time for everyone in the media sector with change happening at an unprecedented rate, and I’m absolutely delighted to be working with Adam (Crozier, CEO) and the management team. TV is my first love.”