Fox’s initiative to promote virtual reality, ultra HD, and other next gen video technologies has a new ally: Swedish telecom power Ericsson will become a global partner of the Fox Innovation Lab, the companies said today at the Mobile World Congress in Barcelona.
They plan to work on multiple projects to provide what they call “true connected content experiences.” Ericsson says that its networks span 180 countries with 2.5 billion subscribers, and handle 40% of the world’s mobile traffic. It noted in a November 2015 report that video will account for around 70% of all mobile network traffic by 2021.
“We are constantly investigating and advancing strategies that leverage new technologies to take the movie experience beyond one screen, and Ericsson’s involvement will further our ability to deliver on this vision,” Fox Innovation Lab Managing Director Danny Kaye says.
Ericsson SVP Per Borgklint adds that his company hopes to develop “new video technologies and experiences that engage viewers in a much more compelling way. Our end goal at Ericsson is to delight the TV consumer every day.”
The deal with Ericsson is the latest of several next gen video pacts that the Fox and the Fox Innovation Lab have made recently. In January the company announced a preliminary agreement to buy a minority stake in VR and smartglasses maker ODG. And this month Fox agreed to license movies and TV shows to Kaleidescape, a maker of home servers for those who want to watch Ultra HD movies and TV shows.
The Fox unit also has heavily promoted VR experiences derived from the studio’s movies Wild and The Martian.