EXCLUSIVE: After launching the Taron Egerton-Hugh Jackman-starrer Eddie The Eagle with a sneak Sundance screening, 2oth Century Fox is going all in with a spot to play during Super Bowl 50. Even though The Eagle sometimes crashed after he soared, Fox marketing president Marc Weinstock said the film’s subject personifies themes that are completely relevant to Sunday’s gridiron match. “Eddie The Eagle is the underdog movie that has moved everyone who’s seen it with its story of perseverance, passion, drive and never giving up on your dreams,” Weinstock said. “We were confident that it would strike a chord with these particular athletes, who were all underdogs themselves at one point. Perhaps because of their own personal stories and how many people they’ve inspired, they responded incredibly well to the movie and are the perfect champions for it.” The Dexter Fletcher-directed film bows Feb. 26. Here’s an exclusive first look at Sunday’s Super Bowl spot, and if you look hard you might recognize NFL QBs Russell Wilson, Drew Brees and Kurt Warner.
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