TruTV has given EVP stripes to a pair of execs. Marissa Ronca has been upped to EVP, Head of Programming, and Puja Vohra was elevated to EVP Marketing and Digital. Both were promoted from SVP posts and will continue to report to truTV President Chris Linn.
Ronca will be the lead executive overseeing truTV’s slate of original programming, scripted and unscripted from concept through production. She will continue to develop new shows in line with truTV’s brand promise of “Way More Fun” and will work with the Marketing, Digital, Communications and Ad Sales teams across the network. As truTV’s SVP Development and Original Programming, Ronca helped launch such series as Billy on the Street, Impractical Jokers, The Carbonaro Effect, Adam Ruins Everything and Those Who Can’t, truTV’s first foray into scripted programming, which bows February 11. She joined the network in 2007 when it still was known as Court TV and was a key player in its 2008 rebranding.
TruTV Renews 'Billy On The Street', Orders More 'Adam', Greenlights Pilot -- TCA
Vohra will continue to oversee all marketing, off-air creative, digital and social functions surrounding truTV’s original programming and brand outreach. She adds oversight of the network’s Creative Services team and will lead in developing strategy, creative and promotions. As SVP Marketing and Digital, she led campaigns for marquee series including Billy On The Street, The Carbonaro Effect and Adam Ruins Everything as well as the brand campaign #HaveUFoundtruTV. She joined the network in March 2014 after serving as SVP Marketing at Oxygen Media. Before that, Vohra worked on consumer marketing, media, partnerships and trade marketing at Bravo Media.
“Marissa and Puja have been instrumental in the design, execution and successful launch of the new truTV and are two of the best executives I’ve had the pleasure to work with,” said Linn. “Marissa’s keen eye for talent and expert storytelling, combined with Puja’s innovative approach to marketing and audience engagement positions us for continued success as we evolve our brand and take truTV to the next level.”
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