The film, starring newcomer Lex Scott Davis and based on Braxton’s bestselling memoir, averaged 1.8 million adults 25-54, 1.7 million adults 18-49, 1.4 million women 25-54 and 1.3 million women 18-49 in its 8 PM time period. It now stands as ad-supported cable’s top-rated movie in key demos since the January 2015 premiere of Lifetime original Whitney. It also was the most tweeted-about program on television Saturday, with an 18% share of all Twitter TV activity, and has become the most tweeted movie for the television season to date, according to Nielsen.
Toni Braxton: Unbreak My Heart was produced by Link Entertainment. Braxton, Craig Baumgarten, Erik Kritzer and Marcus Grant served as executive producers. Kenneth “Babyface” Edmonds produced. Vondie Curtis Hall directed from a script written by Susan McMartin.