ABC’s Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest on ABC delivered another potent ratings delivery. Featuring a performance by Carrie Underwood, the special drew a 10.0 household rating in the metered markets from 11:30 PM-1:15 AM and a 7.5 rating among adults 18-49 in the local people meters. That was down 7% from last year in households and up 3% in the demo.
Rockin’ Eve once again dominated the competition. From 11:30 PM–12:30 AM, NBC’s New Year’s Eve with Carson Daly, which did not have a primetime portion this year, averaged a 4.3 household rating and a 2.7 in 18-49, down 12% in households and 13% in 18-49 from last year.
Fox’s Pitbull’s New Year’s Revolution — featuring the headline-making Miss Colombia, runner-up at last month’s Miss Universe contest — perked up in its second outing. The late-night portion of the special logged a 3.1 households rating and a 2.7 in 18-49, rising 19% from last year’s debut in households and 23% in 18-49.
The growth also carried over to primetime, where the second edition of the Pitbull-hosted special logged a 0.9 rating in 18-49 and 2.6 million viewers from 8-10 PM in the fast nationals. While still modest, the delivery was up 29% from last year in 18-49 and 17% in total viewers.
In primetime, the broadcast New Year’s Eve programming faced the high-rated Cotton Bowl on ESPN. Despite that, two broadcast specials posted year-to-year increases. Dick Clark’s Primetime New Year’s Rockin’ Eve with Ryan Seacrest from 10-11 PM drew a 13.1 million viewers and 3.9 rating in adults 18-49 for ABC. That was up a fraction from last year’s 12.8 million viewers and a 3.8 fast nationals results to log the second-largest audience since the special was relaunched and expanded to primetime in 2000.
ABC’s venerable special, which once again towered over its rivals, was helped by a weaker NBC competition as NBC opted to replace its primetime Carson Daly program with a new special, New Year’s Eve Game Night with Andy Cohen, which brought in a 1.0 in 18-49 and 3.8 million viewers overall from 10-10:58 PM, down from New Year’s Eve with Carson Daly’s 1.5 rating and 5.4 million viewers last year. New Year’s Eve Game Night was on par in 18-49 and dropped in viewers from its lead-in, NBC’s traditional A Toast to 2015! clip special (1.0 in 18-49, flat with last year, 4.8 million viewers from 8-10 PM, virtually identical with last year.)
With the 8-10 PM portion of Dick Clark’s New Year’s Rockin’ Eve special (2.3 in 18-49, even with last year), the network dominated primetime, beating the combined 18-49 deliveries of NBC, Fox and CBS by 12%.
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