Capitol Broadcasting’s WRAL is switching its affiliation from CBS to NBC, and Media General’s WNCN will flip from NBC to CBS. Neither side disclosed financial or deal terms.
WRAL is Capitol’s flagship station and was an NBC affiliate from its launch in 1956 to 1985.
“This difficult decision came down to the question, “Who is best positioned to preserve the future of local broadcasting?” Capitol Broadcasting CEO Jim Goodmon says. “It’s clear to us that NBC understands the value local stations bring to the network/affiliate partnership.”
Media General Rejects Nexstar's Offer, But Invites It To Keep Talking
The new arrangement with NBC “ensures our success well into the future. I am extremely excited about our station being the newest and proudest member of the Peacock Network.”
NBC bought WNCN in 1996, but sold a decade later in multi-station deal to Media General. With the upcoming affiliation switch, Media General will own or operate 23 CBS stations.
“CBS has been a longstanding and valued partner for many years, and we are pleased to build upon our relationship with a new affiliation in Raleigh,” CEO Vincent L. Sadusky says. “We are particularly excited about the opportunities this brings to our station and the high-quality network programming that complements our strong local news and unique local content.”
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.