UPDATED, 7:34 PM: A Friday night release-date change on behalf of Warner Bros: Turns out they’ve had second thoughts and are moving the MGM romantic drama Me Before You back to its original June 3 release date. Warner Bros was hoping to bank on young women on spring break in March. Now, they plan to go after that demo in the summer.
Here’s how June 3 looks: Me Before You will counterprogram Paramount’s tentpole sequel Teenage Mutant Ninja Turtles: Out Of The Shadows and Universal’s Top Secret Untitled Lonely Island Movie.
PREVIOUSLY, November 12: Warner Bros./MGM romantic drama Me Before You based on the Jojo Moyes novel is leaving its June 3 summer release date and heading to March 4. Insiders say the new release is a better time to hook women, particularly those off from college and high school on spring break. Me Before You is directed by Thea Sharrock from a screenplay that was penned by Moyes.
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On its news release date, Me Before You goes up against Disney’s animated feature Zootopia, Gramercy’s London Has Fallen and Paramount’s untitled Tina Fey Taliban Shuffle comedy.
Me Before You tells the story of Lou (Clarke), a small town girl caught between dead-end jobs; and Will (Sam Claflin), a high-profile, successful man who becomes wheelchair bound following an accident. The two get off to a rocky start, but Lou becomes determined to prove to Will that life is worth living and as they embark on a series of adventures together. Doctor Who‘s Jenna Coleman and Clarke’s fellow Game of Thrones cast mate Charles Dance also star.
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