With the Magic Mike star channeling his best Beyoncé and then Queen B showing up for Channing Tatum’s version of her “Run The World (Girls)”, Spike had an online and ratings hit on its hands last week. Well, now the Live + 3 numbers are in for the Season 2 debut of Lip Sync Battle and it has shattered the viewership ceiling for the Viacom owned channel.
There were 4.7 million viewers tuning in for Channing, spouse Jenna Dewan-Tatum and a certain surprise superstar as Lip Sync Battle delivered the most watched episode of a Spike original ever for the channel. Compared to it’s Live + Same Day audience, LSB leaped up 88% in viewers in delayed viewing. A lot of that was probably spurned on by the 18 million viewers the YouTube video of “Run The World (Girls)” taking on Dewan-Tatum’s “Pony” pulled in. In L+3 numbers, the Season 2 opener of the L.L. Cool J hosted show peaked in viewership at 6.4 million during that “Run The World (Girls)” song and dance.
Overall, with a 3.5 rating among adults 18-49 in L+3, Lip Sync Battle saw a 150% rise in its demo rating from its L+SD result of January 7. Those L-SD numbers were a series high for LSB, which also topped cable in the demo that night. Debut-to-debut, the S2 start of LSB was up 40% in the demo from the L+SD results of the April 2 Season 1 premiere.
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