Industry veteran Herb Scannell has joined the Latin Everywhere board of advisors. The former President of BBC Worldwide North America, Vice Chairman of MTV Networks and president of Nickelodeon Networks will play a key role in the expansion of the Latino digital media company’s Pongalo OTT platform and Pongalo YouTube and social media channels.
Pongalo features a large collection of Latino-focused digital content that includes films, TV series, telenovelas, specials and children’s programming. The library features Jane the Virgin, the basis for the CW’s U.S. series, and My Sweet Fat Valentina, the source for the company’s upcoming Freeform remake. Latin Everywhere soon will add a subscription offering to its OTT platform.
“From my days of putting Dora the Explorer on Nickelodeon to now getting involved with Latin Everywhere, I’ve always thought that Latino audiences deserve more and better choices,” Scannell said. “Latino audiences are underserved in digital media, and I like what the Latin Everywhere guys are doing.”
Said Chairman Rich Hull: “It’s an honor to officially bring Herb into our family, especially as we gear up to add an SVOD offering to Pongalo’s current ad-supported OTT audience. There’s simply no one in the business who’s better at creating ground-breaking audience experiences than Herb.”
Scannell recently ended his five-year tenure as President of BBC Worldwide North America. As President of Nickelodeon and TV Land from 1996-2006, he launched multiple series featuring Latino characters and talent, most prominently Dora the Explorer, and also was the founding CEO of Next New Networks, which was acquired by YouTube in 2011.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.