Up against the 2016 College Football Playoff National Championship on ESPN last night, the Big 4 didn’t field a full team on Monday. Just NBC and ABC were playing with The Bachelor (1.9/6), Superstore (1.5/5) and Telenovela (1.0/3) among those suiting up.
Of course, the big win of the night went to Alabama Crimson Tide with their tight 45-40 victory over the Clemson Tigers. No doubt ESPN will top the night in both broadcast and cable but the sports giant saw more diminishing returns with the match-up getting a 15.8 rating in metered market results. While the third best rating that the Disney-owned cabler has ever had for any game in any sport and tellingly set streaming records, the University of Phoenix Stadium played game was down 15% from last year’s CFP battle between Ohio State and Oregon. The 2015 title game pulled in 33.4 million viewers, so it will be very telling to see what and how big the 2016 title draws in terms of audience.
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While nowhere near those International Space Station high numbers, the top original on the Big 4 last night was The Bachelor. Matching a The Big Bang Theory (1.9/6) repeat, the search for love series had a hot tub drive-by from Ride Along 2 stars Ice Cube and Kevin Hart shilling their upcoming pic. However, even with that revealing star power, the 2-hour Bachelor took a 13% drop among adults 18-49 from last week’s season premiere. With The Bachelor Live (1.0/3) at 10 PM coming in even with last week, ABC won the thin night among the demo among broadcasters with a 1.6/6. CBS took the top viewership spot with 7.63 million watching its encore filled night.
With the college championship as competition, the new NBC comedies stumbled 17% and 23% in the second week in their regular slots. On the other hand, The Biggest Loser (1.1/3) didn’t shed much of its 2-hour season premiere heft of last week with just an 8% dip in the demo.
That’s not the news NBC wants to crow about today though – that honor goes to Shades of Blue. With Live + 3 numbers in for the new Jennifer Lopez corrupt cop drama, Shades was up 58% in the 18-49 demo from the Live + Same Day numbers of its solid January 7 debut. With a rises of 4 million viewers to a total of 12.5 million, the new series also delivered the third best total viewership in Live + 3 numbers for any NBC show ever. Only upticks of The Blindspot (4.5 million) and The Blacklist (4.4 million) topped it.
Shades of Blue’s L+3 viewership rise pushes it ahead of American Idol’s Thursday performance of 11.8 million to take the second spot of the night behind the juggernauts known as Big Bang Theory. But that’s Thursday and Wednesday is a different matter. While the final season of the Fox series may have had its lowest debut ever on January 6, in Live + 3 results, the Ryan Seacrest hosted show saw a nice rise in Live + 3. Growing half a ratings point, or 17%, to a 3.5/11. Nice for a reality show and also means that Idol held 95% of its Season 14 Wednesday debut of January 7, 2015. Boiling the math down, that’s Idol’s best premiere-to-premiere hold since 2010. In delayed viewing, Idol ended up with 12.7 million viewers, up almost 2 million over its L + SD results.
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