The NFL, ABC and ESPN scored big yesterday, with numbers for the Saturday afternoon Wild Card game between the Kansas City Chiefs and the Houston Texans averaging a 14.7 household US rating and 25,171,000 viewers (P2+), according to Nielsen fast nationals. The game, which the Chiefs took in a 30-0 win, was the third most-watched Saturday afternoon NFL Wild Card Game among total viewers in 17 years.
The numbers peaked among households between 5:30 and 6 p.m. ET with a 16.0 rating and among viewers from 6:30-7 p.m. with 27,841,000. The combined rating on both ESPN and ABC represents increases of 15 percent in household US rating and 13 percent in viewership, respectively, versus a year ago when ESPN televised the first NFL Playoff game in its 35-year history.
Saturday’s match-up was the first NFL game on ABC since Super Bowl XL in February 2006. According to Nielsen, the game delivered a combined 52.1 rating in Kansas City, and in Houston a combined 32.6 rating. The remaining top 10 metered markets included: Denver (24.0), Buffalo (22.6), Norfolk (22.0), Milwaukee (20.3), Cincinnati (20.1), Richmond-Petersburg (19.2), New Orleans and Albuquerque-Santa Fe (19.1), Indianapolis (18.5) and Philadelphia (18.4).
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