Jennifer SimsBWR Public Relations has hired talent publicist Jennifer Sims to join the New York office. She is already aboard working with the agency’s EVPs Melissa Raubvogel in New York and Nicole Perna in Los Angeles.

Sims spent the past five years at ID Public Relations as an account exec. Before that she worked at Horizon Media as an assistant account executive working with Ion and History networks.

It’s the latest talent staff-up at the New York office of the PR firm. In December, former Premier PR senior publicist Edwin Hayfron went aboard.