Just three days after Lady Gaga took home a Golden Globe for her performance on American Horror Story: Hotel, the FX anthology series went up but ended down. While jumping 22% in both the 18-49 demo and viewership from its January 6 episode, AHS: Hotel hit a finale low with the end of its fifth season.
Wrapping up lives, story lines and pointing towards the future, with a bit of what seems like a Golden Globes bounce in action, the 71-minute “Be Our Guest” season ender drew 2.25 million total viewers and a 1.1 rating with 1.45 million among adults 18-49.
That is a Live + Same Day finale low among both viewers and the demo for the Ryan Murphy and Brad Falchuk created series that also stars Kathy Bates, Denis O’Hare, Matt Bomer, Sarah Paulson and Angela Bassett, among others. The previous low was the American Horror Story: Asylum finale of January 23, 2013. That second season ender pulled in 2.29 million viewers with a 1.3 rating among the demo. Finale-to-finale, last night’s Hotel ender was down 27% among the 18-49s from the January 21, 2015 AHS: Freak Show ender. Viewershipwise, Wednesday’s Season 5 finale declined 30% from the Season 4 finale.
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Like several other outlets, FX is more inclined to look at their shows through the lens of delayed viewing. Under the barometer of Live + 3 ratings, last week’s AHS: Hotel saw a 123% among the 18-49s and a 115% lift in total viewers. Over, the run of AHS: Hotel, up to and including last week’s episode, the show has averaged an 87% jump among adults 18-49 in Live + 3 ratings and moved up 83% in its total audience. That viewership has been around 5.62 million in the DVR metric with 3.78 million in the key demo.
To pull back to a larger perspective, according to FX, AHS: Hotel is averaging 10.5 million total viewers across all linear and non-linear platforms. Looking at digital streaming in isolation, AHS: Hotel is up 21% in viewers over AHS: Freak Show – so maybe in a season or two we’ll be seeing AHS: Online?
A sixth season of American Horror Story is set to debut later this year.
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