NBC last night previewed Telenovela, the second of two new midseason comedy series, behind an original episode of The Voice. The comedy starring Eva Longoria fared worse than fellow newbie Superstore did last Monday. With identical 2.8 adults 18-49 lead-in from The Voice, which was even week-to-week, Telenovela logged a 1.4 rating at 10 PM and a 0.8 at 10:30 PM vs. 2.0 and 1.6 for Superstore last week.
Comedies are traditionally hard to launch, but starring vehicles — both on the comedy and drama side — had done relatively well opening. That includes the Matthew Perry-starrer The Odd Couple and Ken Jeong’s Mr. Ken and even last season’s Katherine Heigl drama State Of Affairs, which had a solid premiere after The Voice on Monday before fading quickly.
Superstore and Telenovela will be tested starting January 4 when they will move into the Monday 8 PM hour with Superstore as the anchor. That brings the similarly themed Telenovela and Jane The Virgin, which also has a storyline set behind the scenes of a telenovela, to the same night. (The CW dramedy was off last night as the network aired The Flash-Arrow repeats)
NBC’s softer delivery at 10 PM helped CBS veteran NCIS: Los Angeles (1.4), which was up +17% to a season high and drew its largest audience, 9.4 million, since March. The network’s Supergirl (1.5) eased a tenth from last week — fluctuation that is rendered meaningless by the amount of delayed viewing a show like Supergirl is getting — while Scorpion (1.7) was flat.
ABC’s holiday-themed lineup of The Great Christmas Light Fight (1.3) and The Great Holiday Baking Show (1.1, down a tenth from last week’s premiere) was inflated by a football preemption and is expected to be adjusted down in the finals. Fox aired repeats.
NBC won the night in 18-49 (2.2) and total viewers (9.6 million).
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