Don’t worry Star Wars fans, you can still get a seat to The Force Awakens on opening weekend. AMC Theatres put the word out today that despite the fact that they’ve filled 1,600-plus auditoriums and are setting advance ticket sales, the theater chain still has 3.5M tickets left for opening weekend and 500K-plus left for those who prefer to see it in Imax 3D and Dolby Cinema at AMC Prime. Already, Force Awakens pre-sales have outstripped Hunger Games: Mockingjay-Part 2 for AMC. In addition, the total number of sold out shows in Imax 3D and Dolby Cinema at AMC Prime have exceeded those during Avengers: Age of Ultron‘s opening weekend.
With pre-sales for all theater chains set to hit $100M by Dec. 18 for Force Awakens per exhibition and distrib sources, Disney is concerned that most folks hearing these headlines will stay away from the film during opening weekend. Both the studio, and now exhibs, want North American audiences to know that not every theater is filled to the brim. However, some have said that the hardest shows to secure advance tickets to are those Imax and PLF shows on Thursday night and Friday during prime evening showtimes.
At least 36 AMC locations, more than one-tenth of the whole circuit, will run Force Awakens around the clock on opening night. Industry estimates project that The Force Awakens is on course to surpass the December opening record of $84.6M set by The Hobbit: An Unexpected Journey. Tracking suggests an opening of $185M-$210M, the upper end of which would bust Jurassic World‘s all-time opening record of $208.8M. Despite Force Awakens grabbing every dollar out of every person’s pocket during its first week of release, many distributors and exhibitors believe that other titles will flourish greatly.
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