Cable news networks clocked enormous ratings increases yesterday when a married couple gunned down 14 at a holiday party in San Bernardino, California, killing 14 and injuring another 21, fled in an SUV and died in a hail of bullets when police caught up to them.
Across 2 PM ET Wednesday to 1 AM today, over which time the drama and careful investigation of the killers’ house unspooled, Fox News Channel logged an average of 3.8M viewers. That audience is 129% bigger than the network experienced same day last week on Wednesday across those hours.
Similar story among the 25-54-year-old viewers the cable news nets target. FNC logged 958K news-demo viewers, which is 212% better than same day last week. Here too, CNN scored the biggest percent gain: 280%, to 2.6M news-demo viewers. MSNBC averaged 223K viewers in the age bracket, which is 99% better than the network did same time last Wednesday.
In primetime, FNC led with 5.1M viewers, CNN posted 3.7M and MSNBC 1.4M viewers.